(Formerly NCDA / NFGE)



This just appeared in the Wall Street Journal and it is the best explanation of the
present union movement in Las Vegas that I've seen to date. It's a worthwhile read!
Jack Lipsman, NFGE
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In Drive to Unionize, Casino Dealers
Defy a Longtime Las Vegas Tradition

By CHRISTINA BINKLEY 
Staff Reporter of THE WALL STREET JOURNAL

LAS VEGAS -- Here at MGM Mirage's lavish Bellagio casino, Gabriel Ruz deals baccarat to some of the world's richest and wildest gamblers. For 30 years, the 52-year-old Mr. Ruz has worked up and down the Las Vegas Strip, for suspected mobsters, entrepreneurs and, more recently, for big corporations. Though he holds one of dealing's most prestigious jobs, he earns just $5.15 an hour -- less than half what the Bellagio pays its housemaids. Tips brought his income up to $68,500 last year, he says. Still, in time-honored Las Vegas fashion, a high roller in a huff could get him fired without notice or explanation.

Like most dealers, Mr. Ruz considers himself one of gambling's skilled professionals. But while this town is sometimes called the New Detroit, because of organized labor's extraordinary power here, none of its estimated 30,000 dealers has any union protection. Even as unionized cocktail waitresses have outstripped their earning power, dealers have served drinks during strikes to help keep casino doors open. Now, some Las Vegas dealers, frustrated by low pay and a lack of job security, are waging a high-stakes campaign to unionize their profession.

So far, the results have been mixed. Since the campaign began last fall, dealers at three casinos have voted to organize, opening the door to chartering a union local. Dealers at seven casinos have rejected the union. Elections are scheduled this weekend at one more casino -- MGM Mirage's Treasure Island -- and dealers and labor organizers are busy at others gathering
petitions for a vote. The casinos, which have long tolerated other unions, are dead set against this one. "There is no way there is going to be a dealers' union," says one top-level casino executive. "I will replace every one of the dealers if I have to -- and you know how long it would take me? Half a day," adds the executive, who declined to be identified because his threat might violate federal labor law.

Mr. Ruz, who works alongside Bellagio's unionized bartenders and slot-machine attendants, is bewildered by the animosity. "If they have unions, why can't we have a union?" he asks. "No one will give me a straight answer." Many casino executives decline to discuss the dealers' campaign, citing labor-law restrictions. But several former casino operators say the organizing drive pits dealers not only against their cost-conscious corporate bosses but also against an unwritten labor agreement that dates back to the days when the mob ruled the Strip.

'A Compromise'

Decades ago, when mob bosses were still skimming cash from some Las Vegas counting rooms, most big casinos grudgingly agreed to let housekeepers, mechanics and waiters form unions. Dealers weren't included in the deal. "It was a compromise," says Frank "Lefty" Rosenthal, who ran the Stardust and other casinos in the late 1960s and early '70s and gained fame when Robert De Niro played a character based on him in the 1995 film "Casino."

"A lot of things can shut down a casino, but not many things faster than dealers -- they're the heart and soul of the place," says Henry Gluck, a former chairman of Caesars World. It wasn't just the fear of dealers striking that made casinos so intent on controlling them directly. The compromise assured casinos that they could continue to hire, fire and reassign dealers as they
liked in the lightning-fast world of gambling. Some casinos, for example, consider certain dealers lucky for the house and try to slip them into games with customers who are on a hot streak.

"You cannot have to go to the union and ask for permission every time you want to move dealers around," says Henri Lewin, who ran the Las Vegas Hilton, Flamingo and Sands casinos in the '70s and '80s. Dealing is highly ritualized. Teams of supervisors in the so-called pit area watch dealers' every move, as do high-tech cameras monitored by security personnel. A shift begins when a dealer relieves a colleague with a tap on the shoulder. It ends with a clap to show that both hands are empty. In between, the dealer's job is to keep his game running smoothly, guard against cheating and to keep gamblers -- often drinking, usually losing and frequently abusive -- happy. A mistake in judgment can be catastrophic. A winning gambler in a high-wagering game such as baccarat can dent a casino's quarterly earnings.

The Bellagio's Mr. Ruz works in the inner sanctum of Las Vegas's most expensive casino, built at a cost of $1.8 billion and opened nearly three years ago. On any eight- to 12-hour shift, he may wait for hours behind his green-felt-covered table without a baccarat player in sight. Or, as on one day this past January, during the gambling industry's busy Chinese New Year period, a big-time player may turn his shift into a high-pressure betting session. On that particular day, the player, who had a $3 million credit line, wagered $150,000 a hand for hours on end. Mr. Ruz and his colleagues worked according to casino rules, rotating around the baccarat table, spending 20 minutes standing upright at "pole" position calling out results, 40 minutes sitting at "base" paying out winnings and collecting losses, then taking 20-minute breaks intended to keep their minds sharp. "Your brain is fried when you get out of there," Mr. Ruz says.

For much of Las Vegas's history, dealers held a special place in town. They tracked the bets and kept a sharp eye out for cheats. Good dealers knew the big players and kept them gambling. In turn, casino managers took care of the dealers. Bosses showered them with such perks as special parking spots and private dining rooms. In the old days, getting a dealing job took "juice" -- a well-connected friend or relative. It was an attractive job because of its tips and perks. When Bill Shutt was hired at the Sands in 1982, his boss treated him and his wife to a steak dinner in the casino's gourmet restaurant. "It was an elite position," recalled Mr. Shutt, a union activist at the Tropicana who died recently after a 30-year career.

First-Class Fraternity

Dealers and their generally small-time bosses formed a tight-knit fraternity -- linked by their connections to a business that was widely illegal outside of Nevada. "We were tainted in the public's eyes," says Bill Friedman, a dealer in the 1960s who later went on to run the Castaways and Silver Slipper casinos. But the lifestyle was "first class," he says. That helped make up for the fact that dealers were often fired for little apparent reason. Even so, there were plenty of jobs available right down the street.

Things began to change not long after reclusive billionaire Howard Hughes, who wanted to get into the casino business, persuaded Nevada regulators in 1967 to let corporations own casinos. Smelling profits, big companies, with their deeper pockets, began buying out the old bosses. By the end of the '80s, the trend had transformed Sin City into a corporate town, with a new emphasis on cost-cutting and earnings per share.

"When the goodfellas left, things changed," says Jack Lipsman, who spent most of his 25 years as a dealer at the Flamingo, where Bugsy Siegel made his name. "The old-time mob managers, they wanted their share, and as long as you didn't steal from them, you had a pretty good job. The corporate types are stricter. They manage with an eye to the bottom line." Trying to broaden Las Vegas's appeal as a tourist destination, the new corporate owners, backed by Wall Street, built bigger and fancier casinos. Overhead rose, profit margins shrank, and casinos began to cut dealers' perks.

Low Rollers

Soon, hard-core gamblers stood elbow-to-elbow with convention groups and bus tours. The new low rollers gambled and tipped less, often preferring to play slot machines. They spent more money in restaurants and shops, which "further reduced the relevance of dealers," says Mr. Gluck, the former Caesars World chairman.

During the '70s, the Stardust's Mr. Rosenthal, now an odds maker in Florida, had an idea he thought would increase business. He put six buxom young women behind his gaming tables, firing male dealers to make room for them. Gamblers wagered more than usual at the women's tables, Mr. Rosenthal says, and rivals were quick to copy his strategy. That put pressure on dealers to be more alluring.

Union contracts protect waitresses and bartenders who grow older and less attractive. Indeed, Caesars Palace, now owned by Park Place Entertainment Corp., is famous for its mature, scantily clad cocktail staff. But dealers began to complain of what Gail Lipsman, who has dealt
blackjack and pai gow poker for 23 years, calls the "Ken and Barbie" phenomenon -- favoring attractive dealers with prime tables, schedules and surer employment. "The older dealers have a rough time," she says.

Then, about a decade ago, the Internal Revenue Service cracked down on dealers' failure to report tips, or "tokes," as they're known in gambling circles. Taxes sliced into dealers' incomes. Mr. Shutt, the late Tropicana dealer, said his earnings never kept up with inflation, rising from about $400 a week in the mid-1970s to between $550 and $600 a week last year. Dealers' pensions, often based solely on hourly wages, excluding tips, can also be slim. Mrs. Lipsman's husband, Jack, who retired after dealing for 25 years, says he receives a pension of only $176 a month.

With improvements in technology, casinos began to track the number of hands per minute a dealer could handle. Automatic card shufflers sped up games. The new gear increased casino revenue, but reduced dealing to just a few motions, de-emphasizing dealers' skills and increasing the incidence of repetitive-strain injuries. Over time, some dealers tried unsuccessfully to form unions at individual casinos. But none managed to negotiate a contract until a few years ago in Detroit, when the United Auto Workers formed a tiny dealers' union as casinos sought approval to build casinos in that city.

All the while, Wall Street kept gobbling up Las Vegas gaming properties. Today, three companies -- MGM Mirage, Park Place and Mandalay Resort Group Inc. -- control most of the Strip. During acquisitions, casinos sometimes fired dealers en masse, costing them seniority and benefits packages, and told them to reapply to new management. As the industry consolidated, fired dealers often found themselves frozen out of every casino owned by the same company that had dismissed them.

Park Place inadvertently provided the spark for the dealers' unionization movement. Over the past five years, the company, which owns Caesars Palace, the Las Vegas Hilton, the Flamingo, Paris and Bally's, underwent a series of sales, spinoffs and acquisitions that left its work force shell-shocked and slimmer than before.

Calling the Teamsters

Linda Werstuck, a 43-year-old blackjack dealer at the Las Vegas Hilton, grew incensed at what she viewed as the erosion of dealers' benefits and tips. In 1999, when a casino manager attempted to alter tradition by paying several trainees from the dealers' pool of shared tips, Ms. Werstuck called the Teamsters Union. The union movement was born in her living room. Last June, the Teamsters quietly held organizing meetings here. A few weeks later, though, they abruptly ended the effort, saying they'd been ordered to stop, without explanation. Teamsters officials at the Las Vegas local and the union's Washington headquarters didn't return repeated phone calls seeking comment.

The Culinary union, whose 54,000 members represent nearly a third of all Las Vegas casino and hotel employees, turned the dealers down flat. It viewed organizing them as too risky because of pressure from employers, say several officials of the union, the largest local of the Washington-based Hotel Employees & Restaurant Employees International Union. "We have a lot on our plate just with our traditional base -- plus we have our contracts coming up for renegotiation next year," says D. Taylor, the Culinary union's staff director.

The dealers' resulting scramble to find a supportive union turned up the Transport Workers Union of America, a relatively small New York-based organization of 115,000 bus, train, airline and other employees. Before agreeing to take on the dealers, the union sought and obtained permission from top executives of the Teamsters, Hotel Workers and the AFL-CIO, according to Marty Levitt, a former anti-union strategist whom the Transport Workers Union last fall retained as a consultant.

The Transport Workers hardly had the kind of presence other Las Vegas unions did. Last year, the Culinary union sent 20 staffers to organize 2,000 housekeepers and other workers at the Rio Hotel & Casino. By contrast, just three organizers from the Transport Workers flew in last fall to recruit the Las Vegas dealers.  Lacking a local base, the Transport Workers bunked in hotel rooms at the Strip's less-expensive hotels, gathered signatures on union petitions and leased a hall in a suburban strip mall for meetings.

The organizers -- two airline employees and Timothy Grandfield, the union's director of organizing -- set about familiarizing themselves with the cards and dice trades. Initial support was strong. Within weeks, 90% of dealers at several casinos had signed union cards, and votes began to be scheduled in rapid succession at a dozen properties. The casinos wasted little time in responding. The MGM Grand suddenly decided to build a comfortable dealers' lounge, complete with two televisions.

A casino executive says the decision wasn't related to the union movement. But Dick Richards, who deals "21" at the MGM Grand, says, "We were told six months earlier that no way could we have" a lounge. At the Monte Carlo, anonymous leaflets were distributed that suggested that dealers who supported the union could lose their jobs, houses and cars. The Las Vegas Hilton brought a beloved casino manager out of retirement, raising employees' hopes of workplace improvements. By the end of January, dealers at those casinos had voted the union down after rancorous elections.

With union wins at the Tropicana, which is owned by Aztar Corp., the Stratosphere, owned by firms controlled by financier Carl Icahn, and the privately owned Frontier -- and more elections to go -- the Transport union is settling in for a long fight. So far, other unions in town haven't stepped in to help, though some union officials worry that a failure to organize the dealers might hinder their own future negotiations with the casinos.

However, some feel it's just a matter of time until one of the last old-time Las Vegas covenants collapses. Says Mr. Levitt, the consultant to the Transport Workers: "There's a crack in the dike now."
* * *

Write to Christina Binkley at christina.binkley@wsj.com


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